Speeding Up Time to Market

Competitive pressure can put a strain on your project’s performance, but you shouldn’t let that slow you down. Ensuring the development of your concept to it hitting the market is a gigantic boon to your business, which is why you need all the right tools and the best strategies to streamline your project’s time to market.

Time to market is the duration needed to bring a product to fruition. This starts all the way back with the initial idea for the product, involving its advancement into the design cycle, its steady development, and ultimately its successful launch on the market. Time to market is important because it gives your company the advantage of being the first one to drive a change in the market.

Being the first to market also has a larger impact on your customers, resulting in greater sales and profit margin compared to slower competitors. There is a constant desire from customers to be early adopters and to want the newest features, and being able to reach your customers before anyone else comes from being able to streamline your development process.

There hasn’t always been a connection between innovation and speed, but now it is easier than ever to get your big idea out to the masses. Companies also want to shorten their time to market for reduced research and development costs, as well as revenue growth and share growth. Customer satisfaction is another essential reason for that drive.

You can speed up time to market by creating a well-defined workflow. By starting with defining a clear goal, you can move onto taking advantage of either outsourcing or automation. No matter how development goes, you should also have ways to track your results effectively. 

Time is money, and reducing your time to market not only gives you a competitive edge, but it will also help the growth of your business. For more information on accelerating your project’s time to market, call Cybergear today at (586) 531-7116. 

Because our mission is to help our clients improve, we treat your capital as if it were our own. By combining lean and factory physics concepts with digital manufacturing, Cybergear helps manufacturers remain adaptable in a constantly changing industry by increasing quality, efficiency, and ultimately—profits.